Last updated: 14 May 2026

1. Introduction

Welcome to Estate Pools (“we”, “us”, “our”).

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store and safeguard your information when you visit our website, submit an enquiry, interact with our advertising, or engage with our services.

This Privacy Policy applies to information collected through our website at https://estatepools.com.au, our enquiry forms, our social media pages, our advertising campaigns, and any direct communication with Estate Pools.

By using our website, submitting an enquiry, or providing personal information to us, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information.

Personal Information

When you contact us, request a quote, submit an enquiry, complete a lead form, or engage with our services, we may collect:

• Full name
• First name and last name
• Email address
• Phone number
• City, suburb, state or region
• Property address or project address, where required for site inspections or project assessment
• Stage of your project
• Access details for the proposed pool area
• Estimated project budget
• Type of pool project, such as a new pool, pool renovation, plunge pool, lap pool, pool and spa, or other related project
• Messages, notes, photos, plans, drawings or documents you choose to provide
• Appointment, consultation or site inspection details
• Communication history with us
• Any other details you choose to provide

Non-Personal Information

We may also collect non-personal or technical information automatically when you visit our website, such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Date and time of visit
• Referring websites or sources, such as Google Ads, Meta Ads, Facebook, Instagram or organic search
• Website interactions, including form submissions, button clicks and page navigation
• Cookies, pixels and similar tracking technologies

3. How We Collect Information

We may collect information when you:

• Submit a form on our website
• Submit a Facebook, Instagram, Meta or other online lead form
• Contact us by phone, email, SMS, website form or social media
• Request a quote, consultation or site inspection
• Provide project details, plans, images or documents
• Interact with our website, advertising or social media pages
• Subscribe to updates or marketing communications
• Engage Estate Pools to provide services

Where practical, we collect personal information directly from you. In some cases, we may collect information from third-party platforms or service providers, such as Meta, Google, HubSpot, website analytics tools, advertising platforms or referral partners.

4. How We Use Your Information

We may use your information to:

• Respond to enquiries or quote requests
• Contact you about your pool project
• Schedule consultations or site inspections
• Assess whether our services are suitable for your project
• Understand your project requirements, access conditions, budget, location and timing
• Provide design, construction, renovation or related pool services
• Prepare quotes, proposals or project recommendations
• Manage client relationships and project communications
• Store and manage enquiry information in our CRM system
• Improve our website, advertising, services and customer experience
• Analyse website traffic and marketing performance
• Measure the effectiveness of our advertising campaigns
• Send updates, offers or promotions, where permitted
• Follow up on enquiries or incomplete conversations
• Comply with legal, regulatory, insurance or contractual obligations
• Protect our business, website, systems, staff and customers

5. Website Forms and Lead Forms

When you submit an enquiry through our website or through a third-party lead form, such as Facebook, Instagram or Meta, we collect the information you provide so we can contact you about your pool project.

This may include your name, email address, phone number, location, project stage, access details, budget range, pool type and any message or project details you submit.

By submitting a form, you consent to Estate Pools contacting you using the details provided. This may include phone, email, SMS or other reasonable contact methods.

6. HubSpot and CRM Systems

Estate Pools may use HubSpot or another customer relationship management platform to store and manage enquiry and customer information.

Information stored in our CRM may include your contact details, project information, enquiry source, communication history, lead status, appointment details and follow-up notes.

We use this information to manage enquiries, improve follow-up, understand lead quality, provide customer service and measure marketing performance.

7. Marketing and Advertising

We may use your personal information to send you relevant updates, offers, promotions or information about our services, where permitted by law.

You can opt out of marketing communications at any time by using the unsubscribe link in an email, replying to a message where available, or contacting us directly.

We may also use advertising platforms, including Google Ads, Meta Ads, Facebook, Instagram and other digital advertising services, to show relevant advertising to people who may be interested in our services.

These platforms may use cookies, pixels, tags, hashed customer data or similar technologies to help measure campaign performance, build audiences and deliver relevant advertising.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse performance and improve our marketing.

Cookies and tracking technologies may help us:

• Understand how visitors use our website
• Improve website performance and user experience
• Measure advertising effectiveness
• Track enquiries, form submissions, phone clicks or other conversions
• Retarget website visitors with relevant ads
• Understand which marketing channels generate enquiries

We may use tracking tools such as:

• Google Analytics
• Google Ads tracking
• Meta Pixel, including Facebook and Instagram Ads
• HubSpot tracking tools
• Website hosting and analytics tools

You can choose to disable cookies in your browser settings. However, some features of our website may not function properly if cookies are disabled.

9. Sharing Your Information

We do not sell or rent your personal information.

However, we may share your information where reasonably necessary with:

• Estate Pools staff, contractors or authorised representatives
• Website, hosting, CRM, email, analytics and advertising service providers
• HubSpot or other CRM systems
• Marketing platforms, such as Google Ads and Meta Ads, for advertising, tracking and remarketing purposes
• Pool designers, engineers, certifiers, consultants or other project specialists
• Builders, architects, landscapers, suppliers or subcontractors involved in your project
• IT, security, administrative, accounting, legal or insurance service providers
• Government authorities, regulators or law enforcement bodies, where required by law

All third parties are expected to handle your information securely and in accordance with applicable privacy obligations, including the Privacy Act 1988 (Cth), where applicable.

10. Overseas Disclosure

Some third-party service providers we use may store or process information outside Australia. This may include cloud hosting, CRM, advertising, analytics, email or technology providers.

Where we use these providers, we take reasonable steps to ensure your information is handled securely and in a manner consistent with applicable privacy obligations.

11. Data Security

We implement reasonable security measures to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures may include:

• Secure digital systems
• Password-protected accounts
• Access controls
• CRM permissions
• Secure cloud storage
• Website and system security measures
• Internal processes for managing enquiries and client information

However, no method of online transmission or electronic storage is completely secure. While we take reasonable steps to protect your personal information, we cannot guarantee absolute security.

12. Retention of Information

We retain your information only for as long as reasonably necessary to provide our services, manage enquiries, maintain business records, comply with legal obligations, resolve disputes and improve our operations.

If personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, unless we are required or permitted to retain it by law.

13. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request corrections to your personal information if it is inaccurate, incomplete, out of date or misleading
• Withdraw consent for marketing communications
• Ask questions about how your personal information is handled
• Make a complaint if you believe your privacy has been breached

To request access or correction, please contact us using the details below. We may need to verify your identity before responding to your request.

14. Complaints

If you have a concern or complaint about how we handle your personal information, please contact us first so we can review and respond to your concern.

We will take reasonable steps to respond to your complaint in a timely manner.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

15. Links to Other Websites

Our website may contain links to other websites, platforms or services. We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

16. Children’s Privacy

Our services are intended for adults, homeowners, builders, architects, developers and other project decision-makers.

We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements or privacy practices.

The updated version will be published on our website with the updated date shown at the top of the policy.

18. Contact Us

If you have questions about this Privacy Policy, or if you wish to access or correct your personal information, please contact us:

Estate Pools
Suite 1B, Level 16, 56 Pitt Street, NSW 2209, Australia
Phone: [Insert business phone]
Email: [Insert contact email]
Website: https://estatepools.com.au